A complete overhaul to the main concourse combined with an additional 4,000 square feet of open concourse space makes way for an expansive food hall style market for all guests to enjoy a communal dining experience alongside their fellow fans. Bistro meets marketplace in this unique space complete with a “Grab & Go” food and beverage boutique and industrial atmosphere. It’s not your traditional food hall, it’s better. New open concept modern concession stands, in the style of some of Philadelphia’s most historic public markets feature extensive menu options to match every taste.
WHAT'S GOING ON NOW
Wells Fargo Center Club Level: Philadelphia’s Premier Sports and Entertainment Experience
During the summer of 2022, Wells Fargo Center is undergoing a complete overhaul of the arena’s Club Level. The reimagined experience will offer world-class amenities and custom experiences and will be themed to honor Philadelphia’s rich sports and entertainment past while also showcasing the newest technologies and entertainment experiences. The $50 million Club Level work will include the construction of a brand-new, open-concept floor plan, a Premium Seating Entrance and welcome area, and new specialty seating options. After transforming the mezzanine, main concourse, New City Terrace, and Suite Level, the Club Level overhaul is the final interior, fan-facing phase of arena’s multi-year renovation project. The level is set to open for the start of the Flyers and 76ers seasons in the Fall of 2022.
- Club Level Bars: All Club Level seat and suite holders will have exclusive access to the four new Club Level bars, which are themed to honor Philadelphia’s sporting past and present.
- New, Open-Concept Layout
- Curated Food and Drink & Celebrity Chef Program
- New Seating Options
- Premium Seating Entrance & Lobby
- Exclusive Retail
Adrian, the first-ever restaurant concept in a sports and entertainment venue from the James Beard Award-winning restaurateur Stephen Starr, will serve a full menu of American-style cuisine. Through the partnership with Wells Fargo Center, Aramark and Starr Restaurants and designed by Rockwell Group, the restaurant’s design will embrace the history of Philadelphia’s sports teams with traditional accents and lighting reminiscent of an upscale tavern.
Diners can start with soups, salads and appetizers including crab cakes and French onion soup. Offering a variety of perfectly charred steaks, chops, sandwiches, burgers and incredibly satisfying sides, the menu at Adrian will provide comforting dishes that one would expect from their favorite neighborhood tavern – only better. For those who crave something other than meat, the menu includes an expansive selection of vegetarian and seafood options including raw bar, Scottish salmon, whole roasted celery root and whole branzino. And, as any good meal should end with sweets, sundaes and cakes will be served. Adrian aims to provide fans with their favorite foods while they watch their favorite teams.
WHAT'S HAPPENED SO FAR
When fully expanded, the world’s first-ever Kinetic 4K system, combined with the crown trusses, features the most square feet of center-hung 4mm LED video technology in an arena that hosts both NBA and NHL games. While compressed, the configuration embodies a more traditional equilateral display that provides Wells Fargo Center with an ability to tailor-fit its presentation. Altogether, the Wells Fargo Center’s new center-hung system features a grand total of more than 6,600 square feet of 4mm LED video technology.
The upper level of the arena became one of the most coveted tickets in the building with an unprecedented mix of amenities and options that redefine traditional in-arena rituals for fans old and new. This level now includes: the Assembly Room, BetRivers.com Sports Lounge, Revolutionary Row, Liberty Lofts and the Disassembly (Rage) Room.
Located just steps away from the action, the fully reimagined Shift4 Club introduces a new level of entertainment to Wells Fargo Center. Combining the city’s vibrant culture with just the right amount of luxury, guests immerse themselves in an unexpected and flawlessly curated modern atmosphere while enjoying an event. A large show cooking kitchen flanked by two 50-foot bars on either side showcase the latest custom menu creations. Perfect for entertaining clients or gathering with friends to indulge in your favorite food and beverage offerings, the space sets the stage for a memorable and exclusive event experience for guests sitting courtside and in the nearby sections.
ANC collaborated with Wells Fargo Center on technological advancements for the arena including an additional 10,000 square feet of state-of-the-art LED. Wells Fargo Center now features 103 displays, 68 servers, 44 mezzanine displays, 34 main concourse menu boards, 20 atrium displays, 10 in-arena displays, four scalers, and three third party systems (including lighting) being triggered that can all be synchronized with one click.
In the fall of 2018, Wells Fargo Center completed a total makeover of the Mezzanine Level, which accommodates approximately 40 percent of the arena’s total capacity. Not a single aspect of the Mezzanine Level’s original layout was left untouched, as new and expanded food and beverage options, concourse layouts with skyline views, over 150 new LED game-action screens, and upgraded points of sale were introduced.
Wells Fargo Center started its overall Transformation with a complete remodeling and elevation to its Suite Level. Upgrades included:
- A more spacious environment
- New stools, cabinets, furniture, and finishes, including an additional barstool per suite
- Built-in induction burners and contemporary serving dishes
- Opportunity to showcase your company logo
- High-back leather arena seats
- Porcelain tile flooring and new carpet in the seating area
- Suite Level entrance & corridor improvements
In a major step toward welcoming fans back to the arena, Wells Fargo Center completed major health and safety advancements, including being awarded the WELL Health-Safety Rating for Facility Operations and Management. The arena also administered an $11 million renovation of the HVAC system, which now allows all the air in the arena's seating bowl to be replaced every 30 minutes.